Transparent packaging refers to the packaging of goods are partly and all transparent and visible, so that consumers can intuitively partially or completely see the true face of the goods, so that the physiological production of a "See for the real" sense of trust, enhance the confidence of the purchase.
Transparent packaging is fully transparent, but also non-fully transparent, such as some open window carton packaging, paper plate bubble cover packaging bags.
Role
First of all, bright packaging is the adoption of bright plastic glass paper and materials, so that the contents of the goods at a glance, not only can reflect the natural beauty of the goods, but also easy for customers to identify, buy. As a result, such packaging situations are prevalent in the international market.
Second, induce consumers to lead to the occurrence of buying behavior. In particular, the packaging of new products, because consumers are not familiar with this product, there is a need to let consumers have the first intuitive impression, sponsor consumers to understand its products, as long as the goods themselves on other protective, shockproof and other technical premises allowed, in the selection of packaging situation should be given priority to adopt the bright packaging method.
